Our Story
My name is Siva Nair, and I founded PurePlate Nutrition in December 2024. My main goal is simple: to make the world healthier again. I believe that humans are meant to eat whole foods. I do not endorse fad diets; instead, I promote a sustainable, healthy diet primarily based on whole foods. Through my nutritional meal prep videos, educational content, blogs, courses, and soon-to-launch online fitness coaching, I aim to make a positive impact in the nutrition and fitness world.
The Importance of a Healthy Diet
A healthy diet is crucial in combating the obesity epidemic in the United States, where nearly 3 in 4 adults are considered overweight or obese. Diets high in ultra-processed foods—such as sugary drinks, packaged snacks, and fast food—are linked to increased risks of obesity and related chronic diseases like heart disease and type 2 diabetes. These foods often displace nutrient-rich options, leading to deficiencies and overeating due to their hyper-palatable nature. Conversely, whole foods like fruits, vegetables, whole grains, and lean proteins support a healthier body weight and reduce the risk of chronic diseases. Adopting a nutritious diet is a foundational step toward reversing current obesity trends and improving overall public health.